SEO – Search Engine Optimisation

Many clients have asked me over the years what is SEO and how does it work.

Search engine optimisation is the practice of increasing the organic visibility of a web page in search results. Although businesses can pay for ads on search engine results pages, SEO refers to “free” tactics that enhance the search ranking.

Website SEO is the practice of optimising website content, site architecture, and HTML code for search engines. Typical tasks associated with website SEO include on-page optimisation, installing plugins, improving page loading speed and internal linking and backlinks. It’s an ongoing process that needs constant attention. Google loves to change how things work all the time, and you need to make sure you’re in the loop.

When setting up a new website, I will ask the client for ten to twenty keywords and phrases. I will then check these keywords in the Google keyword planner to see what the competition is. If you are not on page one, you will miss out on eighty per cent of all the web traffic.

SEO should be a significant part of your internet marketing. It can help you dominate all your keywords on Google, Yahoo and Bing. It would help if you used Google ads with SEO. It will revolutionise your business online. With the shift to online during Covid, your businesses online strategy should be the number one priority. I would recommend you work with industry experts like me. It takes years of experience and continued learning to bring the results your business needs.